Leading Warwickshire tourism organisation makes major appointment

The organisation responsible for tourism in Warwickshire has made a senior appointment to help support the region’s tourism and hospitality sector bounce back from the Covid pandemic.

Shakespeare’s England has welcomed Glyn Slade in a brand-new role as Business Development Manager.

He will be responsible for providing one-to-one support for existing members and helping the organisation to increase its membership through recruiting new business tourism and leisure tourism members across South Warwickshire and the surrounding region.

Glyn has more than 18 years of industry experience, previously working as Operations Manager for Bristol Insight, a city hop-on hop-off sightseeing tour company. His career began as a driver for tour bus operator Guide Friday and City Sightseeing Stratford-upon-Avon in 1995.

Glyn became Operations Manager for City Sightseeing Stratford, Birmingham & Coventry in 2001. Other roles have included International Sales Manager for City Sightseeing Worldwide (2004-2010), The Original London Sightseeing Tour (2010-2014) and Extrapolitan, a London-based worldwide alliance of Hop-on Hop-off sightseeing tours in 15 cities (2014-2017).

In his spare time, he has been a civilian instructor and RAF Reserve Officer with the Air Cadets (Stratford, Kenilworth and Birmingham) and just been appointed District Scouts Commissioner for Stratford-upon-Avon.

Glyn said: "Having lived in Stratford-upon-Avon for most of my adult life, and my introduction into the world of leisure tourism beginning here, I am excited to be joining the team at Shakespeare's England.

“I have seen the work they do on behalf of the membership first-hand at events here, in the UK, but also all over the world and they play a vital part in the region’s economy.

“I look forward to supporting the existing and new members to help showcase the myriad of attractions, experiences and hospitality of the area, particularly in such a critical time as we emerge from a difficult and extremely challenging period."

Helen Peters, Chief Executive of Shakespeare’s England, said: “I am delighted to have appointed Glyn as the Business Development Manager for Shakespeare’s England.

“Not only is Glyn very experienced, with more than 18 years’ experience in travel and tourism, he is also well known and respected within the industry. The icing on the cake is that he is a local so knows the area extremely well. 

“Following such a challenging time we needed someone who could hit the ground running and Glyn was the perfect candidate.

“It is great to at last, have a member of the team dedicated to looking after our members and helping them to get the most from their membership.”

Shakespeare’s England is a public-private sector partnership and not-for-profit membership organisation supporting of some of the most famous names in English tourism – The Royal Shakespeare Company, The Shakespeare Birthplace Trust and Warwick Castle. It also has the support of Stratford and Warwick District Councils and is accredited by VisitEngland/ VisitBritain.

 

Photo caption: Glyn Slade, new Business Development Manager, Shakespeare’s England